Yvette

  Experienced Marketing & Communications professional with 5+ years of combined experience in digital marketing, copywriting and content creation. Adept at translating client’s vision and goals into appealing and concise content that gets them the results they want. Proficient in a variety of writing styles, copyediting, managing multiple projects at once and having a knack for finding the right word for the job.

EXPERIENCE 

MARKETING & COMMUNICATIONS MANAGER  

Franchise Focused Marketing – Irvine, CA March 2021 – Present

  • Mastered brand identities and voices for a wide variety of industries like fitness, beauty, and medical services.

  • Created compelling and persuasive copy for everything from websites and email marketing campaigns to paid and organic social media.

  • Collaborated with every department to oversee the project lifecycle- from initial client meeting to strategy development and execution of the final product.

  • Conducted strategic market research to gain insight into the latest trends and understand competitors’ positioning.

  • Organized company’s social calendar like team outings, volunteer opportunities and trade show appearances. 

EXECUTIVE ASSISTANT  

Franchise Focused Marketing – Irvine, CA September 2019 – February 2021

  • Provided administrative support for the company President by managing appointments, correspondence and general accounting duties. 

  • Established an efficient hiring process for potential candidates from initial screening to through the onboarding process.

  • Analyzed over 100+ digital marketing campaigns weekly to create reports with KPI’s for CMO’s and their marketing teams.

SOCIAL MEDIA INTERN 

Tiplr - Remote March 2019 – September 2019

  • Researched travel destinations around the world & wrote 10 weekly blog posts that featured famous and lesser known sights to eat, sleep, and explore.  

  • Shared blog posts on various social media platforms to reach new audiences, increase engagement rates and encourage more user generated content.   

ESL TEACHING ASSISTANT

Spanish Ministry of Education & Professional Development – Madrid & Mallorca, Spain October 2015 – June 2019 

  • Collaborated with staff to develop lesson materials, department deadlines and student objectives for ESL fluency in reading, writing and speaking for students in Pre-K to High School.

EDUCATION 

UNIVERSITY OF CALIFORNIA, SANTA BARBARA – May 2015 -  BA in Cultural Anthropology, Minor in English 

ORANGE COAST COLLEGE– May 2013 - AA in General Education 

SKILLS 

Copywriting, Content Creation, Detail-Oriented, Digital Marketing, Fluent in Spanish, Making Puns, Social Media